Description
A practical course on effectively promoting your startup in the digital environment. Learn to build marketing campaigns, attract and retain customers, work with branding and content.
What’s inside:
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Basics of digital marketing and marketing strategy building
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Creating a Unique Selling Proposition (USP)
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SEO optimization and content marketing
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Social media advertising (Facebook, Instagram, TikTok, etc.)
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Email marketing and communication automation
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Analytics and performance evaluation of marketing activities
Format: video lessons, practical cases, guides to setting up ad campaigns.
Outcome:
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Skills to launch marketing campaigns independently
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Ability to measure and improve conversion rates
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Strategy for attracting target audiences on a limited budget






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